BREWDOG

SOCIAL MEDIA MANAGEMENT

EVENT COORDINATION

I was excited to join the BrewDog Atlanta team in March 2024 as Social Media Manager and Events Coordinator. This role was both rewarding and fulfilling, allowing me to significantly enhance the brand's social media presence in under three weeks while seamlessly managing both high-volume and private events. The experience provided an incredible opportunity to contribute to the growth of BrewDog Atlanta while fostering a dynamic, engaging community.

WORK EXPERIENCE.

SKILLS.

TIME MANAGEMENT, EVENT PLANNING, social media management, content creation, BRAND STRATEGY, MEDIA EDITING

EMPLOYMENT.

MARCH 2024

RESPONSIBILITIES.

EVENT MANAGEMENT, CONTENT CREATION, SOCIAL MEDIA MANAGEMENT

ABOUT.

TITLE.

SOCIAL MEDIA & EVENTS MANAGER + Event Coordinator

TASKS.

SOCIAL MEDIA, CONTENT CREATION, EVENTS

As Social Media Manager and Event Coordinator at BrewDog Atlanta, my primary focus was ensuring that all content aligned seamlessly with both the BrewDog brand and its target audience. To achieve this, I conducted in-depth analysis of performance metrics, leveraging insights to refine strategies and elevate engagement. I was committed to building the Atlanta brand presence, particularly through the Meta platforms (Facebook and Instagram), creating content that resonated with the local community.

Throughout my tenure, I developed and curated content that fostered meaningful connections with the audience while overseeing the management of multiple private and public events. My role also involved photography, videography, influencer talent sourcing, and media editing, all aimed at enhancing the brand’s visibility and impact within the local market.

This experience equipped me with the ability to strategically plan and execute impactful marketing campaigns by integrating industry knowledge, personal expertise, and guest feedback to create engaging and effective brand narratives. Additionally, it provided valuable hands-on experience in hospitality and management, further enhancing my professional skill set.