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Scotley Innis
WEBSITE DESIGN
BRANDING
TYPE.
BRANDING, WEBSITE, LOGO DESIGN
INDUSTRY.
FOOD + BEVERAGE, Public Figures
PURPOSE.
ESTABLISHING A PERSONAL BRAND
PROJECT DETAILS.
Working with Scotley Innis, a Hell's Kitchen alum and immensely talented chef based in Atlanta, was an incredibly rewarding experience. I had the opportunity to collaborate with Scotley to help elevate and refine his personal brand, crafting a visual and narrative identity that highlights his passion for culinary excellence and his unique personality.
Through thoughtful Branding strategy and creative direction, I worked to ensure his brand resonated with both local audiences and beyond, positioning Scotley as a fixture in the culinary world.
ABOUT.
HIGHLIGHTS.
Over 500+ visits on launch
BRAND.
@chefscotleyinnis
As part of my collaboration with Chef Scotley Innis, I designed his signature Chef Scotley Innis logo, a key element in establishing his culinary brand identity. I also led the development of a visually engaging website that not only showcases Scotley's impressive culinary skills but also brings his creations to life through stunning imagery. The site serves as a dynamic platform to connect with his audience, offering a feast for the eyes with vibrant photos of his mouthwatering dishes while reinforcing his brand's story and expertise.
Chef Scotley Innis’s deep-rooted passion for Jamaican cuisine was the foundation for the creative direction I developed for his brand. I thoughtfully integrated elements of his heritage by drawing inspiration from Jamaica’s vibrant colors and rich cultural symbolism. These elements were seamlessly woven into his branding and website design, creating a visual narrative that honors his roots while showcasing his culinary expertise. The result is a brand that feels authentic, bold, and deeply connected to Scotley’s Jamaican heritage—resonating meaningfully with his audience and reflecting his personal story.
